Understanding Sapphire Bracelet Markings: 18K CIJ vs. BBB

Question
Dear Bill and  Sally,

I just purchased a sapphire bracelet over the weekend from Bailey banks and biddle.

To my surprise , the markings on the bracelet said 18K CIJ(According to the store, they said CIJ is a designer...)
I was thinking the markings should be 18K BBB Since my mother  bought a diamond ring from them a year ago with BBB markings.
The store told me Bailey banks and biddle's product is not necessarily hold BBB marking. I am just curious to ask , from your expertise, is it true ?

Answer
Hello Cindy and thank you for your inquiry. I imagine BBB does use outside individual designers for some of their items and most of the time (unfortunately) they retail it using just the designers name. They don't realize the importance of having their mark along with the designer and cutting out this step saves time/money.

Sally
jarrettsjade.com