Launch a Successful Massage Business: Client Surveys & Strategies

Question
Hi-  I'm considering opening a Massage Business through my Chiropractors office.  I have several hours available to me- however only want to commit to a few.  What kind of questionnaires can I use to get the most information regarding hours and days people would be most available for massage as well as how much they are willing to pay?  I know it doesn't seem like rocket science-  but I could really use some help.  Also any other advise you think could help me!

Thank you,
Vicki

Answer
Thank you for your question.  First as far as charging clients. You really need to stay competitive with the other therapists in your area. It is tempting to undersell your skills because you are new to the practice and you feel insecure.  But please do not charge less than 5 dollars under what other independant therapists are charging in your area of the city you are working.  You can have a "first client special" or sell "packages of 2 or more massages for a discounted rate" but be very careful with this, you do not want to "cheapen" your skill or what you do for a living.  

Second, there is no harm in making a simple 3 question survey and handing it out to all of the chiropractic clients or whomever you would want as a client. Put the questions on a rolodex card, make it easy. 1- What days of the week are you available for massage 2- What time do you usually get off of work, would that time be the most convinient time for you to come and get a massage? I would NOT ask how much they are willing to pay.  You set that amount, not them. As I said in the above paragraph.

Lastly.  After you have made up your 3 or 5 questionnaire and given them out, ask the clients to put their answers in a fishbowl and you will have a drawing once a week for a complimentary 15 minute massage, which they can add time to (and pay for) if they are interested. This will give them the insentive to turn the cards back into you, and get you clients in your room for at least 15 minutes...

Does all this answer your question?  
Thank you and Enjoy your day...
RachelEstelle.com