After the success of Katy Perry's first fragrance Purr, the diva is embarking on a similarly exciting project with a second fragrance that is meant to be an extension of the first one. Learn more about the notes of the new fragrance.
Katy Perry is preparing to
launch a sister fragrance for her first signature perfume, Purr.
The latest fragrance inspired by the diva will also revolve around
the feline world for its theme and will be suggestively called
Meow.
Despite her very busy and successful year, the diva is set on
creating a fabulous new scent that will have different defining
notes for a clear distinction between the two fragrances. According
to Katy, the California Dream Tour was a great source of
inspiration for her new project:
'It’s a sister fragrance. Purr to me was a
little bit more floral, and Meow is a little bit more sweet. It was
probably because of the California Dreams tour that it was more of
the confectionary world, because everything I’ve seen for the last
year has been like cotton-candy scented or huge peppermints or
massive gummy bears,” the songstress stated.
Given the fact that the Purr and Meow are designed to be sister
fragrances, it's no surprise that the two perfume bottles will be
quite similar. The star concluded that milk bottles found in flea
markets were the perfect choice for a fantastic perfume bottle
design:
'Vintage milk glass that you find at flea markets always looks so
great with light hitting it. It’s really a stunning bottle and
doesn’t need bells and whistles, or too much sparkle around it,”
the diva told WWD.
For the launch that is set for mid November, Katy has chosen a
retailer she has great affinity for:
“I chose Nordstrom because that’s where I liked to shop growing up
in Santa Barbara,” she said, adding that “We want to be classy.”
Cheri Botiz, national beauty and fragrance director for Nordstrom
revealed the retailer's expectations for a great response and
reveled her belief that the latest fragrance matches Katy's
personality perfectly: “Everything about Meow embodies Katy’s fun,
spirited energy,” she explained.
As for Katy's own expectations and plans about the product, she is
planning to direct the entire attention on the product rather than
on her, as she did with the last product and she anticipates her
future campaign to be quite impressive: “I’ll be doing some events
around it — some pop-up things, probably in December. Those get
pretty wild. I don’t get beat up like Justin Bieber, but I do get some
screams.”
Photos: Getty Images, WWD