As the holidays approach, celebrity endorsed products reach their picks. Rihanna is the latest star to join this trend with a sister fragrance for Reb’l Fleur, appropriately named 'Rebelle'. Find out more about the singer's latest perfume launch.
Aside from their unique personalities that never fail to attract
media attention and actively expand their fan base, Katy Perry and Rihanna have one more thing in
common: they will both continue the success of their first
fragrances with a brand new scent that will most likely continue
the previous successes.
If Katy is going for a similar theme with her new Meow
fragrance, Rihanna chose to diversify her scent by showing
one new side of her. The singer has done a survey asking women
whether they are flowers or rebels and, since 68% of them defined
themselves as rebels, the singer decided to develop a sassier scent
for her second fragrance.
Good news don't stop here, as you will soon be able to test the new
scent which will be released in early December at Macy's and
furthermore, Parlux Fragrances Inc. will expand the distribution of
the perfume to Europe and Latin America to be able to reach a wider
market portion.
Are you ready to be dazzled by the new notes of the fragrance?
The new scent apparently belongs to the gourmand chypre category
and skillfuly combines a steady base of patchouli, musk, amber and
coffee with interesting core consisting of cacao absolute, vanilla
orchid and heliotrope blended with strawberry, ginger and plum as
its top notes.
To be more easily recognizable for the customers, the bottle design
is essentially a variation of the first fragrance by Rihanna,
Rebl' Fleur.
Prices for the new scent will be as follows: $49 for a 1.7-oz. eau
de parfum spray, $59 for 3.4-oz. version and $30 for a 6.7-oz. body
lotion. For the Macy's fragrance launch a special package
consisting of Rihanna’s new CD, which will drop Monday, a 3.4-oz.
Rebelle and a 3.4-oz. Reb’l Fleur ($118) will be prepared.
The ad campaign for the perfume was already prepared and Riri
turned to the people she knows and trusts, like Anthony Mandler,
her music video director. Whether the company's projections of 70%
of the first fragrance sales levels will be reached remains to be
seen.