A new scent from Lanvin will be launched this spring. Get all the details on the “Me” fragrance.
Lanvin is launching a new fragrance titled “Me” for spring 2013.
The new scent is said to be a reflection of the brand's defining
characteristics while at the same time being a step forward and an
experimental alternative. Philippe Benacin, chairman and chief
executive officer of the company best explained the direction of
the new brand: “more fashion-related, high-end and worked. It is a
new step for us; it is a next level.”
The type of women the new Lanvin Me perfume aims to delight
is also extremely interesting. Benacin explained the intent of the
new scent to WWD: “It’s of a woman who thinks
of herself, who is hedonist but not egoist. In the communication we
want to put forward a lot of sensuality and elegance at the same
time.” But beyond the feelings and concepts it evokes, the defining
notes of the new perfume from Lanvin are the ones that ultimately
decide whether the new scent will be the success its creators
anticipate.
The new Lanvin “Me” fragrance is characterized as being a
floral gourmand scent. The new fragrance first delights our
olfactory senses with top notes of mandarin and blueberry. A heart
of tuberose and rose notes brings complexity to the new scent while
base notes of licorice wood and sandalwood complete this
fashioniable new scent. If the scent sounds interesting or
intriguing, you should know that the scent is set to be launched
this month, which means that you'll have the opportunity to test it
soon. In the US, the Lanvin “Me” perfume will be first launched at
Nordstrom.
The new scent comes in three versions: 30-, 50- and 80-ml. The new
scent has a price between $50 and $100. The new Lanvin perfume for 2013 is expected
to be extremely successful even though the luxury label has refused
to reveal sales projections. The previous projects with Inter
Parfums which started almost a decade ago have proved extremely
beneficial for both parties.
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Photos: Lanvin