The famous ex Victoria's Secret supermodel Heidi Klum has recently signed a deal with Coty Inc to launch her own fragrance. Find out more about the supermodel's latest project.
Although she left Victoria's Secret a few
months ago, Heidi Klum is by no means planning to retire from the
fashion and beauty industry. On the contrary, the beautiful 37 year
old supermodel seems to be as energetic and determined to start new
projects as always.
Wondering what's on Heidi's mind lately? Her latest project
involves releasing her own fragrance that will be called Shine. The
first steps in the development of this project have already been
taken as she has recently signed a deal with Coty Inc, the world's
largest fragrance company.
Since she is already working with the company, as the face of
Lady Astor cosmetic brand, the collaboration is a perfectly logical
and intuitive marketing move. Moreover this project might even
allow Heidi to expand her position of the company as it is seen as
a highly profitable move for both her and the company.
Renato Semerari, president of Coty Beauty told WWD that the new
fragrance will reflect Heidi 's versatile personality:
“She is a complete woman, very modern. She is an entrepreneur; she
is a showgirl.”
Pointing out her contribution to the “Project Runway” TV series he
went on to explain that her immense popularity “has given her a
strong bond with the consumer.” Starting with these premises it's
easy to predict why the new project is believed to be such a huge
success.
Although given her background this type of project seems
predictable, Heidi says she that her contribution to the process is
something rather unexpected for her.
"I never thought my nose would recover from sniffing so many scent
combinations. But it is all worth it. I want my fragrance to be
truly special and head-turning so that people ask the woman who's
wearing it 'What are you wearing? You smell delicious!"
No details about the possible formula or the notes uesd in the
perfume were released yet. However, analyzing the success of her
skin care line as well as her makeup collections for Victoria's
Secret, the project seems quite promising. Unfortunately for those
who are eager to test the new fragrance, in order to truly see if
the new fragrance matches the consumer expectations we will have to
wait until September as the first Heidi Klum fragrance is only set
to be released then.
Photo courtesy of Getty Images