View Photos The new drug 'Priligy' is specifically designed as a means to treat premature ejaculation (PE). It will triple the range of time men can endure before ejaculating.
The prescription drug promises to solve men's dilemmas in the bedroom.
“A lot of men think that they should be doing better and they can definitely go for a PE campaign. It could implicitly or explicitly define what PE means so that any man could identify with the condition," says Joel Lexchin, a professor of health policy at the York University in Toronto.
Priligy, already available in Europe, may soon be brought before the FDA for approval in the US too. Researchers advocates that the ads of this drug need not incite a fear in men, that it is a serious medical problem.