Guerlain took the needs of a woman into consideration and decided to come up with a new formula and a new mascara design for the upcoming season. Noir G de Guerlain looks fabulous and promises to deliver a stunning beauty boost for your lashes, so check out the new mascara signed Guerlain and see if it raises up to your expectations!
A name with resonance in the fashion and cosmetics industry,
Guerlain is ready to
launch a new mascara in January 2012, the new must-have mascara
named Noir G de Guerlain. The new design of the brand was inspired
by it's own makeup product the Rouge G de
Guerlain, as a woman needs more than just a high quality mascara to
look good, she also needs a mirror to ensure a flawless
application.
The Noir G de Guerlain mascara will feature a black packaging, a
refillable compact tube with a pop-up mirror, similar with the
design featured by the Rouge G, design created by Lorenz
Bäumer.
Bäumer told WWD that the package was created out of Zamac with
black lacquer, as this material reflects the color of the product
contained. The designer said that the design for the lipstick,
Rouge G, which was inspired by a gold ingot, came from the desire
to “push the idea yet further”.
The reason behind the revolutionary mascara design is 'need', as
according to Olivier Echaudemaison, global creative director for
Guerlain: “There are two products for which you absolutely need a
mirror: lipstick and mascara. We have now solved both.”
The designer of the new mascara wanted to achieve an 'excessively
simple' to open mascara, and it seems that the goal was reached.
With the liquid formula and brush being changeable together, you'll
be able to save money while making the best out of your eyes. The
retail price for the mascara and compact together will retail for
approximately $49, while refills will only cost you $26.
The new formula is a blend of waxes that can coat the lashes to
lengthen, curl and add volume with smooth and easy strokes. The
formula applies smooth and dries as it covers the lashes, setting
them into place. A polymer that creates a protective coat over the
lashes is also added, polymer which is activated once the water
contained in the formula evaporates. To top the design as well as
the lash defining formula, Noir G de Guerlain's formula contains
artemia salina, an ingredient with lash regenerating properties,
believed to revitalize cells and stimulate the production of
keratin. Plus the black colored mascara will also feature a lovely
subtle scent of peach, rose, jasmine and white musk. The mascara
will be available for purchase next year, so prepare for the moment
it hits the shelves!
Photos courtesy of WWD
Photographed by Thomas Iannaccone