Affordable & Trendy:
* BaubleBar: Known for its playful and trendy designs, often inspired by current fashion trends.
* Kendra Scott: Offers a wide variety of styles, including statement earrings, necklaces, and rings.
* Gorjana: Focuses on minimalist and delicate pieces with a bohemian vibe.
* Stella & Dot: Known for its stylish and versatile jewelry, with a focus on layering and accessorizing.
* Aurate: Offers modern, minimalist pieces at a slightly higher price point than some of the others on this list.
* Mejuri: Modern, everyday pieces with a focus on quality and craftsmanship.
High-End & Statement:
* David Yurman: Known for its iconic cable bracelets and elegant designs.
* Tiffany & Co.: A classic brand offering timeless pieces and iconic designs.
* Cartier: Renowned for its luxury jewelry and iconic pieces like the Love Bracelet and Trinity Ring.
* Van Cleef & Arpels: Known for its exquisite craftsmanship and intricate designs, particularly its signature Alhambra collection.
* Chanel: Offers iconic jewelry pieces with a signature minimalist aesthetic, featuring pearls and gold.
Vintage & Unique:
* Etsy: A great platform for finding unique, handmade, and vintage jewelry pieces from independent sellers.
* The RealReal: A luxury consignment marketplace where you can find pre-owned designer jewelry.
* ThredUp: A great resource for finding vintage and secondhand jewelry from a variety of brands.
Other Noteworthy Brands:
* Alex and Ani: Known for its charm bracelets and meaningful jewelry.
* Monica Vinader: Offers a wide range of styles, from delicate to statement pieces.
* Madewell: Offers trendy and affordable jewelry that complements its clothing line.
Remember that "popular" is subjective and depends on personal taste and budget. This list provides a starting point for exploring different brands and finding styles that resonate with you.