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Effective Flyer Design for Sports Tournament Promotion


Question
Hi Rachel, We just open our massage clinic close to tennis and golfer academy, the owner ask me to do something this coming May 10-17 for their tournament for a week for advertisement they are going to use my clinic for the athlets. I'd like to know how/what's the BEST way to make flyers or advertisement you can suggest for this events. Thanks in advanced for your help and support.I'm a massage therapist and medical massage practitioner.

Thanks,
Kerwin

Answer
Hi Kerwin,
Thank you for your question.  Hmmm.  I have a couple of suggestions. If I don't answer your question completely, please email me again and be clear about exactly what you are looking for and I can try again :-)  

If you are asking about the quality of the flyer itself?  You have a couple of options.  You have enough time to go online and order flyers. Companies like : Iprint.com, and VistaPrint.com are good sources on the internet for ordering good quality brochures, business cards, and flyers for little cost.  You want to make nice looking, attractive brochures so that your business conveys "professional, and upscale".  Most of the time these internet companies will only charge you for shipping and there are a TON of templates to choose from.  Pretty pictures, good quality paper, and lots of fonts to choose from.


If you are asking me about "What to Say" on your Flyers, or what kind of advertising gimmic to use?  Then that is different.  Since your tournament is really close to Mothers Day, I would definitely use that theme on your flyers.  Women love to golf and play tennis, and most of them will be "mothers".  They will be attracted to that theme on your flyers.  

Hope this helps you, if you would like more suggestions, please feel free to contact me.

Rachel Estelle
www.RachelEstelle.com