Red Dye 40: Food Coloring vs. Artificial Flavoring - What's the Difference?

Red dye 40 is not an artificial flavoring. It is a food coloring that adds a red hue to food and beverages.

Here's why:

* Flavoring refers to substances that add taste to food.

* Food coloring is used to alter the visual appearance of food, not its taste.

Red dye 40 is a synthetic dye, meaning it is created in a lab. However, its purpose is purely to color, not to add flavor.