As I mentioned before, TAM Beauty is known for it’s dupes and the I Heart Chocolate has some similarities to the Too Faced Chocolate Bar palettes in that the packaging looks like a chocolate bar. If you get your nose right into the I Heart Chocolate you can smell a cocoa smell. But the shades themselves are different.
The I Heart Chocolate Rose Gold Palette has 16 shades and costs just £8 from Superdrug. There are two large highlighters, 7 shimmers and 7 mattes. As with all Tam Beauty products this is cruelty free as well as vegan and gluten free.
The packaging is dead pretty, even my husband commented on it. It has a sort of melting rose/gold chocolate bar over chocolate covered plastic. The I Heart Chocolate Rose Gold Palette is slimline and suitable for travel. There’s a mirror in the lid and one of those foam applicators that I always throw away. 
I love that the highlighter/ pale neutral shades are double sized. These are always the ones I go through quickest.
Here are the shade names- 
And here are the swatches-
Top Row-
Middle Row-
Bottom Row-
The metallic shades swatch beautifully- very pigmented and soft. The mattes look a bit lack lustre but in reality work fine when used on the eyes. The powders are soft and buttery to the touch, and have a slight chocolate smell. The blendability is moderate, they do take a bit of blending out, but a good eye primer helps. There is almost zero fall out.
There are a few shades that I’m unlikely to touch- the pinks basically- Barbie, Not yours and Luxe. That’s just me though, I’m not going to wear pink eyeshadow. The other shades though, The warm browns with a sprinkle of shimmer look lovely. The moss green is lovely and the brick red would make such an intense look if you went for it.
Here’s a look I did (I’ve said it before- not an eye model or mua, just a middle aged woman trying to take a photo of her eye with a toddler wrapped round her leg)
The lasting power is really surprising as well. I must be honest, my expectations were pretty low in this department. My eyeshadow lasted all day and I hadn’t even used a primer. That’s some voodoo shit with my oily eyelids.
This is a great palette, really fashionable, cute packaging. The powders are soft, the colours are lovely, and it’s so affordable. I do prefer the Soph palette somehow, there’s just more colour options. Nevertheless, if you’re after something fun (that you’ll actually be able to use in day to day life) the I Heart Chocolate Rose Gold Palette is a good buy.
I Heart Chocolate Rose Gold Palette is available from Revolution Beautyand Superdrug
