Nicole Scherzinger was named Herbal Essences' new global ambassador. The beautiful 33-year-old songstress will appear in the brand's print ads and in TV campaigns set to debut in July 2012. Famous for her gorgeous locks, Nicole represents the perfect fit for a brand that’s known worldwide for its sense of fun.
Nicole Scherzinger has been
unveiled as Herbal Essences' new ambassador. Known for her
incredibly sexy, beautiful and luscious tresses, the 33-year-old
singer spoke to People about her latest gig and admitted that,
"It's amazing. I have a big grin on my face and I'm glowing. I'm
really proud to be partnered with this brand." She then added that,
"It's what I've worked so hard for my whole life. Not only to have
music as my driving force, but to build my brand and be associated
with products I believe in - those that are a direct reflection of
who I am."
The former Pussycat Doll also tweeted: "BIG NEWS: Thrilled to
announce I'm @herbalessences new spokeswoman! Can't wait for you to
see the new ad we shot! ...
Moreover, Nicole confessed that, "I’ve always loved changing and
evolving my style in my career, and playing with new and different
hair styles has been a great
creative outlet for me. I’m honoured to partner with Herbal
Essences, because it’s a brand I like and admire for its
celebration of self expression and for encouraging women like me to
have fun with their look!"
Scherzinger will star in the brand's print ads as well as in
television commercials, some of which will feature her music, set
to break in July 2012. The gorgeous songstress seems to be familiar
with the brand's products and she proved it on the day of the shoot
when she gave advice to her styling team. "I know all the mousses,
honey. Normally people associate mousse with perms, but with this
hair, are you kidding me?! Mousse equals volumising," she said.
As for the famous brand, Herbal Essences’ marketing director Kevin
Crociata said in a release that, "We’re thrilled to welcome Nicole
to our Herbal Essences family. Nicole is such a beautiful, talented
woman who lives every aspect of her life to the fullest. Her sense
of self and her zest for life is a terrific fit with the spirit of
the Herbal Essences brand."
Photos courtesy of Herbal Essences