“Something Blue” by Oscar de la Renta is the newest fragrance the label aims to enchant our senses with. Find out more about the spectacular new scent.
The new year is bringing not only new season sartorial delights
but also exciting new scents. Among the exciting new releases
there's one that stands out: the Oscar de la Renta
“Something Blue” fragrance. As the name clearly suggests, the new
fragrance is inspired by the wedding ceremony and all the symbols
it represents. Still, the new perfume is not only destined for
brides to be. The brand is thinking much far beyond. The intent for
the label's new scent is to become a lifestyle scent.
Still, the connection with fashion isn't neglected. “What we want
to do with our fragrance business — the way we want to stand out —
is to tie back to our fashion. Bridal is such an important business
for us; this is a natural,” Alexander Bolen, chief executive
officer of Oscar de la Renta, told WWD.com. The stylistic choice
sure supports the concept as it is simple and extremely
classy.
Originally, the intent was to make the blue cap out of Larimar
stone for an extra luxurious touch, however, the cost prohibitive
idea was quickly put aside. Instead, the label used plastic to
replicate the sophistication of the stone. The scent bouquet is
definitely suited for a bride to be and the floral bouquet which
opens up with spectacular mandarin and linden blossom notes are
beautifully blended with “stephanotis”, a white flower commonly
found in bridal bouquets. The seductive set of notes is already
enjoying success. Only days after its launch, the demand is
extremely high. So high, in fact that customers can only order six
units max every thirty days.
The seductive new scent is available in different versions: 1.7-oz.
eau de parfum which retails for $85, a 3.4-oz. size that retails
for $115. Furthermore, those who wish to enjoy the scent in a
different form can buy a scented candle with the designer's
signature logo on it for $65. The new Oscar de la Renta fragrance
can be found at Saks Fitfh Avenue and will also hit Bloomingdales
soon.
Source: WWD