Luxury retailer Michael Kors is expanding its beauty line. Get a sneak peek of the label's project.
Michael Kors adds a beauty range to his to do list. The busy
designer analyzed the beauty habits of the important women in his
life, his mother - a woman who appreciates natural makeup looks and
his grandmother who loved luxurious accents in order to understand
what best defines sexiness and what women really need as far as
fragrance and color are concerned.
The designer told WWD the way these thought processes influenced
his new line: "What defines what sexy is?’ I thought about someone
that was really full of confidence — if her skirt unwrapped when
she sat? Not a problem. So, I think those three things — sexy,
sporty and glam — have always been the DNA of Michael Kors, and in
a strange way, the Michael Kors woman really is
all three of those things — it’s just that she feels more strongly
about one of them at certain given times. So I asked myself, how
can we express that both with color and with fragrance?”
The answer as to what wraps up the new Michael Kors makeup
and fragrance line wasn't an easy, straight-forward one. In fact,
the three things identified by the designer as the most important
ones give the name of three distinct collections: Sexy, Sporty and
Glam each with a distinct scent.
The Michael Kors color cosmetics lines will consist of: sexy Lip
Lacquer and Lip Luster tones which will retail for $24 a piece, two
nail polishes for each range in subtle and bold tones depending on
the concept evoked.
The Michael Kors beauty line additions also include
several products designed to give you the perfect sunkissed look.
The new Bronze Powder priced around $50 comes in three versions:
Glow, intended to add light to skin; Flush, a shimmery tan, and
Beam, a deep coppery glow. For easier application a $45 Bronze
Powder Brush will also be offered. Fans of the sunkissed look might
also be interested in the following products: Liquid Self Tanner,
$32 for 5 oz.; After Sun Gelee, $32 for 5 oz., and After Sun Lip
Balm, $28 for 0.12 oz. The makeup and body care offerings from the
luxury retailer also include the following products: Indulgent Body
Creme, $60 for 5.9 oz.; Liquid Shimmer Dry Oil, $60 for 3.2 oz.,
and Shimmer Bath Beads, $45 for 3.2 oz.
As for the new Michael Kors fragrances, expect freshness and
novelty. The Michael Kors Sporty Citrus perfume has top notes of
orange and mandarin, a heart of orange flower and moss base notes.
The next two scents are defined by floral notes. The Michael Kors
Sexy Amber fragrance has notes of amber and sandalwood notes, while
the Michael Kors Glam Jasmine has defining notes of jasmine,
cassius and sandalwood. The pricing for the scent will be as
follows: $50 each for 1 oz.; $75 apiece for 1.7 oz., and $95 for
3.4 oz.
The new Michael Kors color line and fragrances will be retailing
exclusively at Macy's in the first year. The ads for the new line
which will feature Karmen Pedaru will break out in
September.
See also:
Michael Kors Perfumes for Women
MICHAEL Michael Kors Sneakers Collection
Michael Kors Fall 2013 Collection
Photos: WWD