Here's what happened:
* Changing Market: The shampoo market became increasingly competitive, with new brands and innovations emerging.
* Mergers and Acquisitions: The company that owned Gee Your Hair Smells Terrific, Helene Curtis Industries, was acquired by Unilever in 1996. After the acquisition, many of the Helene Curtis brands were either discontinued or rebranded.
* Nostalgia: Despite its absence, Gee Your Hair Smells Terrific remains a fondly remembered brand for many people.
While you can't buy it anymore, you can still find information and even vintage bottles of Gee Your Hair Smells Terrific online.