Versace is planning a great and expensive launch for the Vanitas fragrance so take a peek at what makes this fragrance different!
Versace is a name with a great amount of resonance in the fashion
as well as beauty industry so no wonder everyone is interested in
Versace's collections. One of the hottest news surrounding the
Versace label is Versace's ambitious plan to launch the Vanitas
Fragrance. It seems that Versace is planning one of the most ample
projects so far when it comes to the launch of a new fragrance.
Vanitas has been designed to occupy one of the highest positions
when it comes to Versace fragrances. It seems that a great amount
of thought and work has been put into the development of this
fragrance and it's scent as well as
price is going to be directly proportional with the work and
quality of ingredients used.
Giovanni Sgariboldi, the president of Euroitalia told wwd.com that
“ The consumer has changed a lot, she wants good products and safe
products” and that that fragrance will “just be about quality”.
It seems that more and more people are paying attention to the
quality of the products and the quality of a fragrance is highly
important. A great fragrance will not only last but also have a
pleasant and appealing scent.
For the development of the Vanitas, Versace collaborated with
perfumer Dora Baghriche Arnaud, and this collaboration seems to be
quite successful. The ingredients used in the development of the
Vanitas fragrance were a blend of Mediterranean scents such as
citrus and sultry flowers blend such as freesia and tiare flower (a
Tahitian flower). The undertones of the fragrance are tonka bean
and cedarwood, the ingredients blending beautifully.
It is estimated by industry sources that the Vanitas fragrance will
be a huge success which will produce about 41 million dollars from
sales in the first year only. It is estimated that for this close
to 14 million dollars will be invested into advertising.
In New York the first TV commercial and print ad have been produced
by Fabien Baron and photographer Craig McDean, featuring model
Lindsey Wixson.
The name of this Versace fragrance, Vanitas is a name used by late
Giovanni Versace meaning vanity and it refers to “the quality every
woman has to have to be a woman – the sensual and the feminine
touch”, said Giovanni Sgariboldi for wwd.com.
There are high expectations for this fragrance and we just can't
wait for it to hit the shelves of the stores probably in 2012 in
the U.S!
Source: wwd.com