The statistics around coffee are quite mind blowing, for example over 100 million Americans drink coffee daily and the amount spent on specialty coffee is 18 billion annually with each coffee drinker's share amounting to something like $160. Estimated global consumption is in the order of 120,000 tonnes per annum, being sufficient to supply everyone on the planet with one coffee daily. This infographic nicely lays out the statistics of the ever growing coffee consumption in the USA over recent years.
A Surprising Discovery occured without ever giving any thought about how enjoying my daily coffee(s) might actually improve my health, imagine my astonishment when I came across some amazing claims pronouncing the startling benefits that may be gained from one of life's great pleasures. As I delved a little deeper and with some further research, lo and behold, I unearthed an abundance of evidence declaring coffee to be the wonder drink of the ages with the gift of super powers for those who choose to imbibe it.
A new coffee study seems to appear in the medical journals with remarkable regularity and this should not be surprising when we recognize that coffee is the largest globally traded commodity behind oil and consumed worldwide at the rate of over 400 billion cups every year. It should not surprise then, that studies and research into the many facets of coffee and particularly its effects on health, proliferate like magic beans, and likewise we should not be entirely unaware that the desired outcomes should ultimately boil down to good news for the industry. Accordingly, with these circumstances in mind but momentarily suspended, we proceed. Java Jubilation and Justification Hallelujah coffee lovers, it seems that the weight of scientific evidence is gathering mighty momentum and coming out strongly on the side of coffee. The list of health benefits attributed to the brew is growing longer and more remarkable almost daily.
My friends, this is absolutely great news. We are all rather keen on that smidgen of validation that supports our lifestyle choices and without any effort on our part, here it is: the evidence giving us the go ahead to indulge in our passion, keep on enjoying our coffee and at the same time gaining brownie points for boosting our health as well. You have to admit, it doesn't get much better than this. Truly!
So what are these amazing paybacks and more importantly, are they just full of beans and froth marketing exercises? Well, as a coffee lover I'm inclined to put my faith in the findings, and accept the claims and I'm reasonably certain that you will too. After all they completely validate the choice of drinking the beverage, adding to the immense satisfaction of enjoying it while feeling entirely virtuous and bathing in that inner glow of wholesomeness. What more do we need?
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