QuestionHi there,
I received the Hello Kitty Eyeshadow and Lip Gloss Palette set by Sephora as a gift a few days ago. This product is from the 2011 collection. I wanted to know if products introduced in a 2011 collection are safe to use now in 2014 or are they expired? When a product comes out a certain year like this one in 2011 does that mean it was only made in that year? So does that mean it is old? Nothing looks wrong with the palette and everything seems to look in place. But because I found out the palette is from a 2011 collection and it is not sold on the Sephora website anymore, I am concerned and not sure if it is safe to use. Thanks in advance.
AnswerDear Nada,
Unopened makeup (except mascara and nail polish), has a shelf life of about 3 years; unopened mascara has a shelf life of 1 year, and unopened nail polish is good for 2 years.
When opened, look for changing signs, drying up, clumping and color changes are a visual sign (for liquid and cream beauty products), that the makeup has run its course.
All the powder products (Loose and pressed powders, blush, eye shadows and contour powder) have a shelf life of 2-3 years. Liquid eye liners and mascaras have a shelf life of 6 months. Eye, lip and brow pencilsbrow pencils have a shelf life of 3 years. While lipsticks and glosses have a shelf life of 2 years. To extend the shelf life of your beauty products, store them in a dry cool place, away from direct sun light. Remember to put the cap back and close the products tightly after each use.
In my professional opinion, your products are safe to enjoy! Have fun creating some new looks for yourself, Nada :)
Best,
Linda Gearke
Strictly Personal - The Personal Care Marketing Experts
