* Stimulate blood circulation: This helps nourish the hair follicles and promote healthy hair growth.
* Relax the scalp muscles: Relieving tension can alleviate headaches and improve overall well-being.
* Loosen the scalp: Making it more pliable and receptive to treatments.
* Enhance product absorption: By increasing blood flow and opening up the pores.
Think of it like kneading dough - the hairdresser will use their fingers and palms to gently manipulate the scalp in a rhythmic, pressing, and releasing motion.