While "bleaching" is the most common and accurate term, you might also hear it referred to as:
* Decolorizing: This emphasizes the process of removing color from the hair.
* Highlighting: This specifically refers to lightening certain sections of hair, usually to create a lighter shade or dimension.
* Color Lifting: This term is often used when lightening hair before applying a new color.
It's important to note that lightening is a broader term that encompasses all of these processes.