It can make hair feel softer if:
* It's done correctly: Using a low heat setting, keeping the dryer moving, and directing the airflow down the hair shaft can help smooth the cuticle, making hair feel softer and look shinier. A cool shot at the end can also help close the cuticle.
* You use the right products: Applying a heat protectant before blow drying is crucial. Some heat protectants also contain smoothing or moisturizing ingredients that can contribute to a softer feel. Using a good conditioner in the shower beforehand is also helpful.
* You have naturally coarse or frizzy hair: The controlled heat can help smooth down the cuticle, making it feel less rough and more manageable.
* You're comparing it to air drying in a way that leads to frizz: If your hair tends to air dry with a lot of frizz, a smooth blow-dry can definitely feel softer in comparison.
It can make hair feel drier and less soft if:
* It's done incorrectly: Using high heat, holding the dryer too close to the hair, or not using a nozzle can damage the hair cuticle, leading to dryness and brittleness.
* You do it too often: Frequent blow drying, especially with high heat, can strip the hair of its natural oils, making it dry and less soft over time.
* You don't use heat protectant: This is essential to shield the hair from heat damage.
* Your hair is already dry or damaged: Blow drying can exacerbate existing dryness and damage, making the hair feel even less soft.
In summary:
Blow drying *can* make your hair feel softer if done carefully and with the right products. However, improper technique or overuse can lead to dryness and damage, making your hair feel less soft. The key is to use heat protectant, use a low heat setting, and moisturize your hair regularly.