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In 2024, the skincare scene is buzzing with excitement as a new wave of beauty brands has steadily climbed the ranks since last year. These recently hatched up-and-comers are mingling with some long-standing names who have captured the beauty world's attention with fresh takes on skincare, innovative formulas, and a commitment to sustainability and non-toxicity. If you haven't heard of them yet, get ready, because these brands are set to dominate your beauty routine.
The freshly released 2024 Cosmetify index, ranking the search, popularity, and customer engagement, highlights the most popular beauty brands, the biggest beauty influencers and retailers, each country's favorite beauty brand — and which brands have been on the rise in the last twelve months. Over the previous two years, we saw the initial spark of these brands' popularity, thanks to their unique approaches, adaptability, and game-changing products. They've been diligent at building a loyal following, and now, they're exploding onto the mainstream stage. These rising stars are all about transparency and authenticity, connecting with young adults who value brands that align with their values, so expect to see products that deliver results, with rave reviews to back them up. From eco-friendly packaging that makes you feel good about your choices to formulations that address every skin concern imaginable, these brands are removing any borders lingering between skincare and self-care. Let's start the countdown, shall we?
Image via Jonathan Storey/Getty
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