Here's why:
* Light color: Light colors like white, cream, or shimmery shades help to brighten and open up the eyes. Applying them to the brow bone and inner corner creates an illusion of larger, more awake eyes.
* Dark color: Darker shades add depth and dimension. They're typically applied to the crease of the eyelid and outer corner to define the shape of the eye and create a more sculpted look.
However, there are exceptions and variations depending on the desired effect:
* Reverse application: Some people prefer to use a light color in the crease for a softer, more diffused look, and a darker shade on the lid for more definition.
* Cut crease: A cut crease involves using a light color on the lid and a darker color on the crease with a sharp line between them. This creates a dramatic and sculpted look.
* Monochromatic looks: You can use shades of the same color, gradually getting darker as you move towards the outer corner. This creates a subtle and sophisticated look.
Ultimately, the best way to apply eyeshadow is to experiment and find what works best for you and your eye shape.