For most, Memorial Day is for quality time, soaking up the sun, and resting. For the beauty obsessed, it’s prime time for shopping online makeup sales. And I’m not talking about a one and done situation—I’m thinking of folks who will target at least a few savings events with the intent of balling out. They know the newest launches, which products went bonkers on TikTok, and which formulas boast A-list fans. If you read this and felt called out (in a good way), welcome. This extensive roundup of Memorial Day makeup sales is a beauty lover’s paradise—coupon codes included, of course.
ILIA is kicking off Memorial Day with a sitewide sale from May 15 through May 28. VIPs can save 25% off everything, while everyone else can save 20% on the entire site. Bonus: Score an additional 20% off all sets. The sale gets even better with the gifts with purchase, too. Cop a Mini Limitless Lash Mascara or Mini Lip Sketch in Banquette on any order, a bronzer or highlighter on orders worth $100 or more, or Barrier Build on orders worth $175 or more. ILIA is practically giving away its products this Memorial Day, making this makeup sale one of the best ones to shop. Might I suggest starting with one of the brand’s bestsellers: the Limitless Lash Mascara. The cult-fave product (which now comes in a new brown shade if you’re going for a softer eye look) lengthens, lifts, and separates lashes all without flaking or smudging for up to 12 hours.
Editor-Approved Products: Limitless Lash Mascara
QVC low key has really epic deals that are, for the most part, better than TikTok Shop (TBH, you should always check the prices elsewhere when you’re shopping on TikTok, because I promise you they’re almost always better at another retailer). QVC always quietly has some of the best makeup and beauty deals online, including this Lawless Forget the Filler lip gloss duo (for for $25—normally $36), the GOAT Benefit Gimme Brow Pencil duo ($25—normally $50), the viral Doll 10 Happy Hour Bounce blush trio ($28—normally $40), and hundreds more.
Trust me when I say MERIT knows how to do a good gift-with-purchase. I’ve been a fan since the celeb-loved brand’s early days and have accumulated quite the collection—from the Signature Bag to the Proenza Schouler collab pouch and even the canvas bag I turned into my lunch box. For this Memorial Day, MERIT is sending you its new Canvas Pouch if your order totals to $100 or more. Just be sure to place your order between May 22 and June 6. It won’t be hard to reach $100 when the brand never misses. I’ve tried almost every product from its minimal lineup (check out our group review), and The Minimalist complexion stick, Day Glow balm highlighter, and Brow 1980 gel have earned spots in my everyday makeup routine.
Editor-Approved Products: The Minimalist, Day Glow, Brow 1980
The highest discount on this list belongs to Kosas, which is beloved by celebs far and wide, including none other than Hailey Bieber. Take up to 50% off select sets and the Weightless Lip Color, BB Burst, and Glow I.V. You can even customize your own set to save 15% on three products of your choice. While this would be my first pick, the Good Angles Set has a steeper discount (35%). It comes with Blush is Life, which I like for its color payoff and subtle radiant finish.
Editor-Approved Products: Blush is Life, Cloud Set Setting Powder, Revealer Concealer
Milk Makeup
On Sale 21% off
Milk Makeup is another clean and vegan beauty brand that has earned Hailey Bieber’s stamp of approval. Right now, you can scoop up any of its sticks for 20% off as long as you check out your Sephora online shopping cart before the sale ends on May 26. The celeb has been spotted with the brand’s blush, highlighter, and bronzer sticks, so you really can’t go wrong. If it were up to me, though, I’d cop the cream blush because I’ve decided that blush blindness simply does not exist this summer. Don’t forget that you can apply this formula to your pout, too!
Anastasia Beverly Hills
On Sale 25% off
Anastasia Beverly Hills is here to make your Memorial Day shopping extra easy with a sitewide sale that offers 25% off from May 18 through May 26. You don’t need a code because the discount applies to everything on the site, except for new launches, bundles, and existing markdowns. That still leaves a solid group of products to choose from, like the bestselling, celeb-approved Brow Wiz. One side is a spoolie to comb through your arches, and the other side has an ultra-fine 1mm tip for drawing hair-like strokes.
Westman Atelier
On Sale 29% off
The key to a flawless beat is your base. Fortunately, Westman Atelier is celebrating this Memorial Day with 30% off complexion products, including the Vital Foundation Stick, Vital Skin Complexion Drops, and Vital Skincare Concealer (powders and bundles are excluded). The brand is also offering a gift with purchase: Get a complimentary Petite Baby Cheeks in shade Dou Dou on your order of $150 or more (after discount). I’m most curious about the Vital Foundation Stick, since I keep seeing Westman Atelier’s blush and contour sticks everywhere.
Promo Code
Stila
On Sale 20% off
They key to securing 20% off any Stila product over Memorial Day is discount code USAVE20. The best part? Every shopper receives a free gift with their order (select it at checkout). For those who are new to wearing eyeshadow, this liquid formula is easy to blend and long-wearing. You can take the safe route with a neutral tone or spice things up with this gorgeous powder blue shade.
When I think of clean girl and no makeup makeup brands, my mind goes to REFY. And that’s probably because it likes to blend skincare and makeup. If you prefer products that can do both, the brand is offering 20% off concealer and lipstick on Sephora’s site from May 22 through May 26. Here’s what one shopper has to say about REFY’s Brightening and Blurring Serum Concealer: “I absolutely loved this product. The lightweight formula blends effortlessly and provides great coverage without needing to apply much. It leaves a smooth, natural finish and feels comfortable on the skin. I highly recommend it.”
VIOLETTE_FR
On Sale 23% off
A distant cousin of clean girl makeup is French girl makeup, which you can count on VIOLETTE_FR to help you achieve. French makeup artist Violette Serra founded the brand in 2021 and has gained A-list fans like Emily Blunt and BLACKPINK’s LISA. If you want that effortlessly chic Euro look, visit the brand’s online Memorial Day sale. It’s serving up 15% off all sets from May 21 through May 25, which is a great way to try multiple VIOLETTE_FR’s products for less. Our recommendation is the Bisou Balm Duo to nail the French girl’s signature bold, blurred, slightly messy lip.
SACHEU Beauty
On Sale 7% off
On SACHEU‘s Amazon storefront & TikTok shop only, snag 10% off the Lip Liner Stay-N and 20% off the Liquid Glow Stay-N from May 20 through May 31. The former has gone viral on TikTok and been used by a multitude of celebs, like Billie Eilish and Alix Earle.
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Essence
On Sale 20% off
Don’t know what you’re doing yet from May 22 through May 25? Shop Essence’s Memorial Day sale while you can (duh!). The brand is giving fans 25% off of the entire site with code SUMMERFUN. While Essence’s makeup products are already super affordable, anything helps in this economy. As for what you should stock up on, it’s the brand’s TikTok-viral volumizing mascara.
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Axiology
On Sale 19% off
Latinx woman-owned, plastic-free, and sustainable, let us put you onto Axiology’s skincare and makeup lineup. Have you ever heard of a foundation that contains mushrooms?! I didn’t think so. Fungdation has won awards and shoppers’ hearts with its creamy, lightweight, breathable formula that’s housed in eco-friendly packaging. Not only does the product hydrate skin, but it also brings forward a natural glow. If this innovative formula piques your interest, you can grab it, along with anything else on the brand’s site, for 20% off with code SPRINGTIME from May 21 through May 26.
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Catrice Cosmetics
On Sale 17% off
We love to see so many sitewide sales for Memorial Day! Here’s yet another one, but over on Catrice Cosmetics’ site. Score 25% off all of its offerings with code MDW25 from May 22 through May 25. Start with the brand’s viral fan favorite, the Under Eye Brightener. It’s a color-correcting formula that counteracts the blue and purple tones of dark circles. Some might call it an espresso shot for your under eyes!
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MAKE Beauty
On Sale 21% off
If you’re new to MAKE Beauty, just know that Hailey Bieber has reached for its Skin Mimetic Concealer on her TikTok. And if it’s good enough for Mrs. Bieber, we’ll take two! Its skin-mimicking pigments provide beautiful, second-skin coverage. Lucky for you, you can nab 20% off the concealer and everything else on the site from May 19 through May 25. Additionally, spend $100 or more to get a Cream Supreme gift with your purchase. Just be sure to enter MDW20 at checkout to save big.
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Naked Sundays
On Sale 29% off
You don’t need me to tell you how crucial it is to wear sunscreen every day. But if you need a reminder or a reason to refresh your SPF arsenal, Australia-born Naked Sundays makes beauty products that are infused with sun protection (and not a weak SPF 30). It’s essentially sun protection meets skincare meets makeup! And you can try the brand’s formulas for 30% off with code GLOW30 from May 19 through May 26. One product shoppers are obsessed with is the BeautyScreen SPF50 Peptide Foundation Tint. Yup, it’s powered by buzzy peptides, which are known for promoting collagen production (firms and rejuvenates skin), if you want to ride that wave.
The StyleCaster shopping team is dedicated to finding the best products, brands, services, sales, and deals across fashion, beauty, lifestyle, and entertainment. We make sure to stay on top of the latest trends, too. From knowing a brand’s offerings like the back of our hands to updating prices to hunting down discount codes and hacks to identifying alternatives, we do a thorough job at suggesting products that deserve your attention and money. Additionally, our commerce writers and editors have previously covered a vast array of online sales, including beauty ones, so we know a thing or two about which savings events are worth checking out. This story’s author, StyleCaster commerce editor Katie Decker-Jacoby, scours the internet for the best of the best to ensure readers walk away with items recommended by our team, industry experts, and more. She has covered an ungodly amount of deals, with her most recent beauty sale story being a Bath & Body Works Mother’s Day post.