“Wrap the hair away from the face (this opens up the face and looks more relaxed),” says Hollie Rose. As for the most important step? “Never curl the ends. They need to be left straight, since beach waves should have a slightly undone, effortless look,” she says. “So, don’t wrap the ends of the hair around the wand.” Instead, leave a good 5 centimetres at the bottom.
To emphasise that undone feel even further, break up the waves with your fingers or a large wide-tooth comb and spritz in a sea salt spray of your choice.
If your hair is naturally curly or wavy, a salt spray will just help to enhance your natural texture, cutting down on drying time. Finally, “finish with a mist of shine spray (my secret weapon is Kevin Murphy Shimmer Shine) to add the perfect sun-kissed glow to those waves,” adds Hollie Rose.
An alternative technique that involves heat, but less elbow grease, is to update dry hair with a quick styling hack. Amika UK Artistic Ambassador, James Earnshaw, suggests using Brooklyn Bombshell Blowout Spray on dry hair, before twisting it into knots and then blasting the knots with a hair dryer. “Then apply undone texture spray through your hair and, using your fingertips, manipulate the hair to get that fluffy, soft texture,” he says.

Low-effort, high-impact - lazy beach waves are the ultimate in undone summer styling. If the thought of a curling tong makes you want to run for the hills, you’ll be happy to know you can achieve effortless waves without a single touch of heat.