The luxury brand Givenchy is preparing to launch a new perfume Dahlia Noir, the first one under the command of the beloved designer Riccardo Tisci. Elegant and sophisticated, the new scent has a mysterious touch attached to it being intriguing, yet extremely refined. Discover the defining notes of the new Givenchy perfume and find out more about its release date.
Givenchy is preparing an alluring new
scent to enchant our senses and amp up seductiveness with a brand
new fragrance. Called Dahlia Noir, the fragrance is set to be
released in late August 2011. The brand has already chosen the face
of the first perfume to be released under the guidance of Riccardo
Tisci: Italian super model Mariacarla Boscono, who has successfully
represented the fashion house in the past.
The latest perfume
brings together a wonderful bouquet of scents that are skillfully
combined to be gentle, yet sophisticated, mysterious and refined.
The top notes, mandarin, pink pepper and mimosa merge perfectly
with the floral heart of the fragrance which brings together a
delicate rose, iris and patchouli combo. At the base of the
perfume, notes of sandalwood, vanilla and tonka bean add the final
touches of the latest Givenchy fragrance.
The perfume bottle has a simple, classic design with minimalist
touches. The name of the fragrance, Dahlia Noir, is elegantly
displayed on a silver plate on top of the bottle in an
inconspicuous manner, closely following the main concepts the
perfume is based on. The fragrance will be available in 30, 50 and
75 ml bottles.
The latest project of the brand might be the subject of multiple
controversies if we are to judge by the probable source of
inspiration for the ad campaign. The name choice for the fragrance
and the way the ad campaign photo is presented seem to point out
the fact that the fragrance is inspired by Elisabeth Short, who
received the nickname of "Black Dahlia" after being the victim of a
horrific and yet unsolved murder that received a lot of media
attention. This matter may even act as a deterrent for potential
buyers who might disconsider using such a tremendous tragedy for
profit and marketing purposes.
The reaction of the customers on this rather sensitive topic and
the official statements of the brand representatives will probably
emerge only after the ad campaign for the fragrance will be
officially released. Until then, we can only hope that both the
fragrance and the body care products accompanying it will meet the
standards of excellence the brand has accustomed us to.
Photo courtesy of Givenchy