Lolita Lempicka tapped 14 year old actress Elle Fanning for the campaign of the Le Premier Parfum re-launch. Check out the dreamy result!
For the re-launch of the Le Premier fragrance, Lolita Lempicka
tapped none other than 14-year-old Elle Fanning and
the result exceeded expectations. Yoann Lemoine captured the
mysterious allure of the fragrance by turning towards nature and
the playfulness and natural beauty of the young actress.
Lolita Lempica's Le Premier was first created in 1997 and the crisp
floral fragrance had desire infused in every drop, so no wonder
that the brand decided to re-launch the fragrance along with a
whole new tale. This is a fragrance that creates a rare olfactory
emotion as it was inspired by love, mystery and the moment a girl
blossoms to become a woman, details that have been perfectly
captured by Elle Fanning in the brand's campaign clip.
"I drew on my distant memories to recreate this intense moment
when a girl is waiting to become a woman", Lolita Lempicka said of
the first fragrance, so no wonder that this sensual floral scent
has made its way back to the top.
The perfume's notes stir the senses as soon as they touch the skin
as the irresistible nectar of liquorice flower paired with aniseed,
ivy, violet, tonka bean, amarena cherry, vanilla, praline, iris and
musk feel like a true fairytale-like blend that revels its magic
gradually.
Packed in an apple shaped bottle featuring modern and baroque
elements, the perfume has a 'forbidden fruit' allure that tempts
from first glimpse. The rawness of this crisp floral fragrance
couldn't have been better put into value by Yoann Lemoine who chose
a mysterious, wood scenery for the fragrance's campaign. Elle
Fanning was advised to act natural and do whatever she felt like in
front of the camera, and the result was captivating and filled with
passion and playfulness, so check out the clip and test the new
fragrance and find out if this has the potential of becoming your
new signature fragrance.
Get it!
Lolita Lempicka Le Premier Parfum 2.7 OZ $49.19
Photos courtesy of Lolita Lempicka