Donna Karan captures the essence of some of the most inspirational women of the moment and has the campaign to prove it. Check out the inspirational personalities the designer chose for her new Woman fragrance ads.
It can often seem like the beauty industry is focused solely on
vanity and superficiality. However, sometimes we get to see labels
which also aim to bring inner beauty into their campaigns. The
newest example is the Donna Karan label which
launched the Women Who Inspire campaign and brought a little
substance to advertising by also making it thought provoking.
The designer had the initiative of stepping out of the regular
pattern of fragrance commercials to bring a bigger message to
spotlight and has even dedicated a portion of her website, Donna's
journal to bringing gorgeous women inside and out into spotlight:
"I believe in the power of women. As nurturers, we have a unique
ability to care and share and make the world a better place. Women
Who Inspire are women who are making a difference. This website
gives their inspiring messages an interactive forum, encouraging
women everywhere to take action and get involved."
The list is pretty comprehensive and includes names as Karolina
Kurkova, Kara Walker, Demi Moore, Nicole Kidman, Christy Turlington
Burns, Molly Anderson, Sabrina Buell, Liya Kebede, Donna Karan and
many others. A short description of why each woman deserves to be
there and her current contributions. The faces of the campaign,
Christy Turlington Burns, Liya Kebede and Karolina Kurkova are all
concerned with maternal and child health and have worked with
various foundations and organizations to transform their ideals
into reality.
Their inner beauty might be the thing that most deserves to be
admired but their facial features are no less noteworthy. Keeping
things classy and interesting, the ladies sport an elegant makeup
style which puts the focus where it is most needed and underlines
the variety of sophisticated touches that the right makeup style
can offer. Unsurprisingly, the perfume is marketed to be as complex
as the woman who will wear it.
Photo courtesy of Donna Karan