Proactiv is a US based brand of cosmetics and health. Their range of products concentrates on skin care with an emphasis on acne treatment. These products are marketed by Guthy Renker through infomercials. They have been developed by Dr. Katie Rodan and Dr. Kathy Fields in the year 1995. Proactive contains a 3 part kit for acne treatment. This is sold as per subscription to the product. This kit contains a cleanser, a treatment and a toner. These contain glycolic acid as well as benzoyl peroxide which are activated and act on the skin. This is sold in various variations of Gentle Formula, Proactiv + and Extra Strength. A clinical study that had been conducted showed that Proactiv reduced skin lesions, inflammation and comedones on the skin effectively, along with skin oiliness.
Proactiv Advanced Daily Oil Control is like a miracle in a bottle. If you have oily skin and are bothered by it, then this is a lifesaver. The Daily Oil Control system keeps the PH level of the skin balanced and prevents the skin from looking too oily. It helps with the problem of open pores and prevents pores from clogging up. It leaves one with radiant dry skin that is clean and clear.
Proactiv Sheer Tint Moisture is a moisturizer that comes with a tint. When applied, it stays on the skin for a considerable amount of time. If required, you may apply makeup over the cream and this helps the makeup stay longer. This also comes with SPF 15 sun guard which is an added bonus.
Proactiv Clear Zone Body Pads are for those who work all day and need to freshen up. The Clear Zone Body Pads helps to fight off the bacteria that give you acne and helps keep the skin fresh and smooth. The wipes contain green tea, glycolic acid, astringent witch hazel, allantoin and panthenol . They are designed to leave the skin feeling refreshed.
This product smells great and leaves the skin extremely smooth. This is best suited for extremely dry skin as it doesn’t dry out the skin but instead moisturizes it thoroughly. It repairs the skin and smoothens it.
The Proactive Refining Mask works both as a mask as well as a spot reduction treatment system. It helps unclog the pores and keep the acne under check. It is fragrant to boot and extremely effective.
These all Proactiv products are mostly marketed and endorsed by celebrities. Different actors, music artists and other celebrities get paid a lot of money to market the product, and to be the spokespeople.
Proactiv’s main product, the 3 part acne kit consists of a cleanser or cleaner, a toner and a treatment. The kit’s active ingredients mentioned earlier kill the bacteria that lead to acne growth, namely, Propionibacterium acnes. This active ingredient causes skin lesions, inflammation, skin irritation, increased sensitivity, allergies, which is why most people who use it prefer to use the solution with the lower concentrate- 2.5 per cent instead of Extra Strength which has 7 per cent concentrate. The Proactive+ cosmetic is without the parabens and doubles up as a moisturizer. Different products have different formulas. The toner that is available reduces sebum and facial oil and exfoliates the skin. The kit is up for subscription for a period of 30 days after which it can be renewed as needed.