Whether you’re restocking your everyday staples or finally trying that viral hit (hi, Too Faced and Tarte), now is the perfect opportunity to level up your lash game for less. In honor of National Lash Day (a.k.a. February 19—who knew?), Ulta Beauty is stretching the celebration into a full week, with 30% off mascaras, lashes, lash kits, and accessories. That means, from February 15 through February 21, you can lock in some serious savings on everything you need for longer, fuller, lashes—from editor-loved mascaras to falsies. And, Allure editors have tried tons of these best-selling formulas, so you can trust that these deals are ones we'd add to our carts.
Va-Va-Voom Volume
Benefit Cosmetics BadGal Bang Volumizing Mascara
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Lush and Lifted
Maybelline New York Lash Sensational Sky High Mascara
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Drama Queen
Tarte Maneater Mascara
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Limitless Lashes
Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara
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A Perfect Pair
DIBS Beauty Double Standard Primer & Mascara Duo
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Eye Opener
Live Tinted Legacy Lash Volumizing & Lengthening Mascara
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Icon Status
Too Faced Better Than Sex Mascara
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Super Serum
Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
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Benefit Cosmetics
Former Allure content director Kara McGrath applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrathIf your lashes feel more “weighed down” than “wow,” try Benefit’s BadGal Bang Volumizing Mascara. It’s formulated with aero-particles, a material used to create lightweight volume, so you get all the drama without any heavy clumping. Plus, it’s packed with vitamin B5 to keep lashes looking thicker and stronger the more you wear it. And, the wand is just as genius as the formula, with a super-slim, flexible design that hugs every single lash from corner to corner. While we’ll always love classic black and brown, we’re currently obsessed with bolder shades like Wild Plum (a deep wine) and Power Blue (an electric cobalt) that are practically begging to be worn to a music festival or a night out on the town. No matter which shade you opt for, it won’t smudge or flake for up to 36 hours (although we highly recommend washing it off before then!). Add it to your cart for 30% off while you can.
McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrath
McGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrath"BadGal Bang is one of my favorite mascara formulas of all time, so it wasn't exactly shocking that I love the burgundy version, too. I know wearing purple makeup to contrast green eyes is the oldest trick in the book, but this plum-y brown really does make mine ‘pop’ without it being super obvious that I'm wearing a colorful mascara." —Kara McGrath, former content director
Maybelline New York
Allure contributor Jailynn Taylor applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn TaylorMaybelline New York’s Sky High Mascara is all about options, with nine shades to choose from. The lineup includes three blacks with different intensity levels, a true brown, and eye-catching hues like hunter green and deep plum—one of our favorites because it tends to make all eye colors pop. The flexible brush bends to catch every lash from root to tip, and the formula’s lightweight fibers add lift and length, for wispy, defined, and feathery-light lashes. It also features bamboo extract, which is high in silica and promotes longer, healthier lashes.
Taylor before applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn Taylor
Taylor after applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn Taylor“I’m usually loyal to my lash clusters, but on lazy days, I reach for Maybelline’s Lash Sensational Sky High Mascara in Classic Black. Lately, however, I’ve been craving something different, so I swapped my standby black for Burgundy Haze, and it’s quickly become a new favorite in my rotation. The subtle tint warms up my brown eyes and complements the pink tones in my blush, adding just enough color without feeling over the top. It also delivers on performance lifting, lengthening, and separating without flaking or weighing my lashes down.” —Jailynn Taylor, contributor
Tarte’s Maneater Mascara is made with plant-derived carnauba wax and jojoba oil, which help the formula glide on smoothly without clumping. They’re also conditioning ingredients that make lashes look longer and fuller with continued use. And, as any mascara devotee knows, the brush matters just as much as the formula. This one really delivers: The flexible wand is packed with over 500 tiny bristles that grab and coat every lash—even those barely there ones in the inner corners. The result is long, fluttery lashes that hold their curl all day, until you’re ready to wash it off (which is easy as pie, as the formula isn’t waterproof).
“This mascara offers a fanned-out, lengthened look with just enough curl. A single coat makes it look like I naturally have really great lashes (if I do say so myself!), while adding a second turns up the drama without getting clumpy. The formula isn’t waterproof (so removal is a breeze), but it can go toe to toe with the best of them when it comes to longevity. And thank goodness for that—because when your lashes look this good, you want to show ’em off all day long.” —Dianna Singh, features director
Anastasia Beverly Hills
There’s a lot to love about Anastasia Beverly Hills’ Lash Sculpt Lengthening & Volumizing Mascara. Let’s start with the conditioning and lash growth-enhancing blend of biotin, collagen, and peptides. Then, there’s the buildable formula, the flake- and smudge-proof finish, the voluminous effect, and the wand, which offers a fanned-out look. It layers beautifully, so you get all the drama without the fallout halfway through the day.
DIBS Beauty
A mascara with a lash primer built in? Now that’s the ticket. DIBS’ Double Standard Primer & Mascara Duo comes in a double-ended tube that features a brown-tinted, lash-lengthening primer on one side, with a slim, plastic brush that grabs every lash. It’s formulated with moisturizing shea butter, hydrating hyaluronic acid, and vitamin B5 to condition lashes as it preps them for the next step. Flip the tube over, and you’ve got a rich, black mascara with a wavy-bristled wand that thickens and amps up the volume. Be prepared for compliments (you’ve been warned). At 30% off, you’re getting two products for even less than the regular price of one—that’s some major girl math.
Live Tinted
For short, stubborn lashes, Live Tinted’s Legacy Lash Volumizing & Lengthening Mascara delivers instant volume. But, the real magic is that it doubles as a treatment—think serum and mascara in one. The formula is powered by carnauba wax for definition, plus olive and green coffee extracts to help support growth. Meanwhile, a botanical blend of hibiscus flower, safflower, and sunflower oils helps make lashes look longer and denser over time. And applying it couldn’t be easier: The brush has a spiky tip that reaches all the way into those tricky inner corners, separating every lash, for a fanned-out finish.
Too Faced
Too Faced’s Better Than Sex Mascara might just live up to its name, if you ask us. One coat delivers instant volume, thanks to its iconic, hourglass-shaped brush, which hugs the lash line, lifts, and separates for a curled, clump-free finish. It comes in three shades: rich burgundy, chocolate brown, and deep black—trust us, you’ll want more than one in your rotation (yes, a lash wardrobe is a thing!). The formula is also infused with peptides to help condition lashes, so they stay soft and healthy-looking, with no crunchy flakiness in sight. Want an even longer lasting version? It also comes in Waterproof.
Grande Cosmetics
Grande Cosmetics’ Lash Enhancing Serum is packed with hyaluronic acid, vitamin E, and amino acids to help condition and strengthen lashes, so they look longer and healthier over time. It’s also made with isopropyl cloprostenate, a synthetic prostaglandin that boosts your lashes’ active growth phase to make them look longer, thicker, and even darker. All it takes is one swipe of the brush along your upper lash line each night for three months to kickstart the process. Once you’ve reached your ideal length, switch to every other night to maintain those fluttery results.
Kiss
With Kiss’s imPRESS Pre-Glued Lash Clusters, you get a mix of lengths—from 8 millimeters to 16 millimeters—so you can fully customize your look. (Pro tip: We love using the shorter pieces on the inner corners and longer ones on the outer edges for that lifted effect.) Whether you apply two clusters or five, they’re so lightweight, you’ll barely feel them. Even better, they come pre-glued, so there’s no messy adhesive required—just press them on underneath your natural lashes using your fingers or tweezers for a more seamless, natural finish. Once they’re on, they should stay put for up to 24 hours.
Ardell
When you’re going for “your lashes, but better,” reach for Ardell’s Naked Lashes 420, which are discounted at 30% off this week. The staggered lengths blend effortlessly with your natural lashes, and you only need a thin swipe of adhesive to keep them looking wispy all day long. The fibers are ultra-lightweight, so they won’t drag down your lash line or lids, and the barely-there band disappears once applied. Prepare for longer, fuller-looking lashes that’ll get people talking—without realizing they’re faux. A true win-win, in our book.
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