I. Initial Impression (Right After Application):
* Feel & Texture:
* "What's your first impression of the texture? Is it smooth, sticky, oily, gritty, or something else?"
* "How does it feel on your lips? Is it comfortable?"
* "Does it feel heavy or lightweight?"
* Appearance:
* "What do you think of the color? Does it match what you expected?" (If applicable)
* "How would you describe the finish? (e.g., glossy, shimmery, subtle, high-shine)"
* "Does it enhance your natural lip color?"
* "Does it look even and smooth on your lips?"
* Scent & Taste:
* "What do you think of the scent? Is it pleasant, overpowering, or neutral?"
* "Does it have a taste? If so, what does it taste like, and is it enjoyable?" (If applicable)
* Application:
* "Was it easy to apply? Did the applicator work well?"
* "Did it apply evenly, or did you notice any streaking or patchiness?"
* "How many swipes did you do to achieve the coverage you wanted?"
* Overall Impression:
* "What are your initial thoughts overall? Do you like it so far?"
* "Based on your first impression, would you wear this out?"
II. Wear Test (After Some Time - 30 Minutes, 1 Hour, 2 Hours, etc.):
* Longevity:
* "How long did the gloss last before you felt the need to reapply?"
* "How does it feel now compared to when you first applied it?"
* "Has the color faded significantly?"
* "Is it still glossy, or has the shine diminished?"
* Comfort & Feel Over Time:
* "Has the texture changed over time? Has it become stickier, drier, or more comfortable?"
* "Does it feel moisturizing, or are your lips starting to feel dry?"
* "Is it still comfortable to wear?"
* Transfer:
* "Have you noticed any transfer onto cups, straws, or other surfaces?"
* "How much transfer would you say there is? (e.g., minimal, moderate, significant)"
* Performance During Activities:
* "Did you eat or drink anything while wearing the gloss? If so, how did it hold up?"
* "Did you talk a lot? Did you notice any feathering or bleeding around the edges of your lips?"
* "Did you do anything that might have affected the wear of the gloss (e.g., outdoor activities, windy conditions)?"
* Overall Impression After Wear:
* "Has your opinion of the gloss changed since you first applied it?"
* "Knowing how it wears, would you still purchase this gloss?"
* "Would you wear this for a special occasion or just for daily wear?"
III. Specific Targeted Questions (Depending on Claims & Goals):
* If the gloss claims to be moisturizing:
* "Do your lips feel moisturized while wearing this gloss?"
* "Do your lips feel more moisturized after taking the gloss off?"
* If the gloss is designed to be long-lasting:
* "How would you rate the longevity of this gloss compared to other glosses you've used?"
* If the gloss is intended to plump lips:
* "Do you notice any plumping effect? If so, how would you describe it?"
* "Did you experience any tingling or discomfort after application?"
IV. General Feedback & Suggestions:
* "What do you think is the best thing about this lip gloss?"
* "What do you think could be improved?"
* "Is there anything else you'd like to share about your experience with this lip gloss?"
* "What is this worth the retail price of [PRICE]?"
* "What's a reasonable price for this lip gloss?"
Important Considerations:
* Be specific: Avoid vague questions like "Did you like it?" Instead, ask about specific aspects of the product.
* Be unbiased: Avoid leading questions that suggest a desired answer.
* Listen carefully: Pay attention to both what people say and how they say it. Their body language and tone can provide valuable insights.
* Consider different skin tones/lip pigments: If possible, test on a variety of people with different lip tones to see how the color translates.
* Provide a standardized form: Having a written form with the questions ensures you cover all the key areas and makes it easier to compare feedback from multiple testers.
* Allow for open-ended responses: Give testers space to elaborate on their answers and share any additional thoughts.
* Thank them for their time: Their feedback is valuable!
By asking a comprehensive set of questions, you can gather valuable insights to improve your lip gloss formula, packaging, and overall product experience. Good luck!