* Women: Historically and still primarily targeted towards women of all ages, ethnicities, and socioeconomic backgrounds.
* Budget-conscious consumers: Avon offers a range of products at affordable price points, making it accessible to a wide audience.
* Relationship-oriented shoppers: The Avon model relies on direct sales through representatives, appealing to consumers who value personal service and trusted recommendations.
* Consumers interested in value and convenience: Avon offers a wide range of products, from cosmetics and skincare to fragrances, fashion, and home goods, providing a convenient one-stop shopping experience.
* Emerging markets: Avon has a strong presence in emerging markets where direct sales models are popular and can provide economic opportunities for women.
While Avon's traditional target market has been women of all ages seeking affordable beauty products, they have been evolving to also attract a younger audience and a more diverse customer base through online marketing and updated product offerings.