* 1960s: It was a key part of the mod and space-age beauty looks. Think pale, matte skin, dramatic eyes, and white or very pale lipstick. This gave a futuristic and youthful appearance.
* 1990s: The grunge and riot grrrl scenes embraced white lipstick, often worn in a deliberately messy or unconventional way. It was a statement against mainstream beauty standards.
* 2010s - Present: White lipstick has seen a resurgence, often in more experimental and high-fashion contexts. Makeup artists use it for highlighting, creating ombré effects, or as part of avant-garde looks. It's also been adopted by some as an individualistic statement, moving beyond specific subcultures.
In summary, while it's had moments throughout the decades, white lipstick was particularly prominent in the 1960s and 1990s, and it continues to appear in more niche and high-fashion contexts today.