Here's why:
* Better Absorption: Damp hair allows the gloss to penetrate the hair shaft more effectively, leading to more vibrant and long-lasting color.
* Easier Application: Damp hair makes the gloss easier to spread evenly and prevents it from drying out too quickly.
* Less Damage: Applying to damp hair reduces the risk of drying out the hair and causing damage.
However, it's important to note that the specific instructions on the product packaging should always be followed.
If you are unsure, you can always consult a professional hairstylist for guidance.