General:
* Makeup: This is a common synonym for cosmetics, particularly referring to products used to enhance appearance.
* Toiletries: This term encompasses a wider range of personal care products, including soaps, shampoos, and lotions, in addition to cosmetics.
* Beauty products: This is a broad term that encompasses all products designed to enhance appearance, including skincare, hair care, and fragrances.
More specific:
* Face paint: This specifically refers to cosmetics used on the face.
* Color cosmetics: This refers to products that add color to the face, such as eyeshadow, lipstick, and blush.
* Skin care: This refers to products designed to improve the health and appearance of the skin.
Formal:
* Cosmeceuticals: This refers to cosmetics with medicinal or therapeutic properties.
* Toiletry articles: This is a more formal term for toiletries.
The best word to use will depend on the specific context and the desired tone.