Top Cosmetic Brands in the US: Market Leaders & Sales Data

It's difficult to definitively say which cosmetic brand is the absolute #1 in the US as different sources may use different metrics and consider different product categories.

However, some of the top contenders for the title include:

* L'Oréal: A global giant with a diverse range of brands and product lines, they consistently rank high in sales.

* Procter & Gamble: Another global leader with numerous popular cosmetic brands like Pantene, Olay, and CoverGirl.

* Estée Lauder Companies: A powerhouse in luxury and prestige cosmetics, owning brands like MAC, Clinique, and La Mer.

* Revlon: A long-standing player in the mass market with a wide range of products.

* Maybelline New York: A popular and affordable brand known for its makeup and skincare.

Ultimately, the specific ranking can fluctuate depending on the year, market research source, and product categories considered.

To find the most up-to-date information, I recommend checking out reports from reputable market research firms like Nielsen or Mintel.