Here's why it works:
* Creates a smooth base: Eyeshadow primer creates a smooth, even surface on your eyelids, allowing the eyeshadow to adhere better and blend more easily.
* Enhances color payoff: The primer acts as a base that helps the eyeshadow pigment stand out, giving it a more vibrant and intense color.
* Increases longevity: Primer helps your eyeshadow to stay put for longer, preventing creasing and fading.
While not exactly turning the powder into liquid, the effect is similar. The primer helps the powder pigment to become more saturated and blendable, giving it a more liquid-like appearance and application.