High-End:
* Estee Lauder: Includes brands like MAC, Clinique, Bobbi Brown, La Mer, and more.
* LVMH: Includes brands like Dior, Fenty Beauty, Givenchy, and more.
* L'Oreal: Includes brands like Lancome, YSL, and Giorgio Armani.
* Other: Includes brands like NARS, Tom Ford, Charlotte Tilbury, and more.
Mid-Range:
* Ulta Beauty Collection: Ulta's own line of makeup.
* Wet n Wild: Affordable, good-quality makeup.
* Milani: Another affordable brand known for its wide color selection.
* Physician's Formula: Focuses on natural and hypoallergenic ingredients.
* Tarte: Known for its vegan and cruelty-free products.
* Too Faced: Popular for its playful and whimsical packaging.
* Urban Decay: Famous for its eyeshadow palettes and bold colors.
* Benefit Cosmetics: Known for its eyebrow products and fun packaging.
* Smashbox: Known for its long-lasting makeup products.
* Kat Von D: Known for its bold, long-lasting products.
Drugstore/Mass Brands:
* Maybelline: A classic drugstore brand with a wide range of products.
* L'Oreal Paris: A drugstore brand with a huge selection of makeup and skincare.
* CoverGirl: A drugstore brand with a focus on affordability and accessibility.
* Revlon: Another classic drugstore brand known for its affordable prices.
* NYX Professional Makeup: A popular brand for its affordable and high-quality products.
Other Categories:
* Skincare: Ulta carries a large selection of skincare brands, including high-end, mid-range, and drugstore options.
* Haircare: Ulta also carries a wide variety of haircare brands, including shampoo, conditioner, styling products, and more.
* Fragrance: Ulta offers a large selection of perfumes and colognes.
To find a complete list of the brands Ulta carries, you can visit their website or check their store locator to see which brands are available at your local store.