Sephora by OPI has recently joined forces with "Glee" executives to create a nail polish line inspired by the television series. Moreover the collection is set to be released surprisingly soon. Get the inside scoop!
Although it has been said that television mimics the real life it
seems like things can happen the other way around as well. Fans of
the famous TV series 'Glee' will soon have the opportunity to bring
a little bit of 'Glee' style inspiration into their lives thanks to
Sephora by OPI brand.
After the success of the Justin Bieber nail
polish which started a tremendous yet absolutely
predictable shopping frenzy and sold out in no less than 3000
stores and
Katy Perry nail polish
line going on a similar path the initiative is far from
being surprising.
Simple yet extremely effective it seems like brand marketing
strategy never fails to deliver the expected results. Set to be
released in Los Angeles on 12th of February the limited edition
line is said to generate approximately $1.5 million in sales even
though Sephora representatives declined to reveal the actual sales
projections made .
In an interview for WWD, Robert Marick, executive vice president of
Twentieth Century Fox Consumer Products declared:
“We’ve been very careful and strategic with the ‘Glee’ brand . This
is a long-term brand for us, and it’s not just about getting
products on the shelf — it’s about making sure whatever we do
complements the show. Sephora is very committed to what is hot now,
and that is a key attribute of the show. They are also supporting
this with a multiplatform marketing effort.”
The line will feature seven distinct shades with suggestive names
to make them easier to identify and remember. Here are the shades
you'll be able to purchase:
Slushied- an opaque blue
Hell to the No- a bold purple shade
Gleek Out- a lime glittery green
Diva-in-Training a poppy pink
Who Let The Dorks Out a peacock green
Miss Bossy Pants a rich raspberry color
Mash-Up a pearlescent green gray.
Each shade will be sold individually for $9.50 or in a mini set of
six for $22 being available online at sephora.com or in US Sephora
stores. In addition, fans will also be able to purchase three more
shades if they choose to purchase the set: “Celibacy Club” (Diamond
Top Coat), “Express Yourself To Yourself” (Coral), and “Sue Vs.
Shue” (Navy Blue). Nail appliques will also be part of the
collection and are believed to be the starting point of several
other Glee-inspired beauty products.