Designer Vera Wang has been quite busy lately and is on the verge of launching a series of exciting projects. In the beauty department, the designer is coming up with an extensive line of cosmetics for Kohl's. Check out a few of the products to be new line and find out the latest details about it.
The Vera Wang brand has always been associated with mesmerizing wedding dresses that make every bride's special day truly impressive. After mastering the wedding dress niche, the designer is expanding her universe. Tuxedos and makeup products for Kohl's are the latest projects she is working on and the sneak peek of her new makeup line is definitely a point of interest for most women. Concerning the new line, the designer stated: “It completes my Kohl’s universe. Also, a pop of color is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory.”
The global brand president of Aramis and Designer Fragrances,
BeautyBank and Idea Bank at Lauder,Veronique Gabai-Pinsky also
highlighted that the designer's new collection follows some of her
leading style directions:
“Vera Wang brings legitimacy to color cosmetics first and foremost
because she is a woman. She is a woman designing for women — and
very often on their wedding day, a day when they want to feel their
most beautiful. Vera’s approach to beauty is very much in line with
her approach and aesthetics in fashion.
It’s about enhancing a woman’s natural beauty by creating a perfect
skin canvas, and then allowing the woman to express her personality
and be embellished through color. The Simply Vera Vera Wang
Cosmetics collection gives her the platform and the opportunity to
connect with them even further by completing the full Simply Vera
Vera Wang lifestyle experience for them at Kohl’s.”
Since the focus has always been on highlighting one's natural
beauty, the products are meant to protect the skin along with
giving it a hint of color. That's why products like illuminating
concealer or nourishing lip balms are natural additions to the
collection. The price range for the new products is between $16.50
and $ 39.50, with the Lash Enhancing Serum being among the most
expensive products from the new collection which is set to launch
this April.
Photos via WWD.com