* To meet the demands of the emerging film industry: He saw a need for makeup that would look good on camera under the harsh studio lights of early Hollywood. Stage makeup was too heavy and unnatural-looking on film.
* To enhance actors' features: He aimed to create makeup that could subtly improve an actor's appearance, making them look more attractive and expressive on screen.
* To make makeup accessible to the public: He believed that makeup should be available to all women to enhance their own beauty. He eventually expanded his business to include products for personal use.
* To innovate and solve problems: He was a chemist and inventor at heart. He experimented with different formulas and ingredients to create better performing and more natural-looking makeup.
In summary, Max Factor created makeup to address the specific needs of the film industry, to enhance beauty, and to make quality makeup accessible to everyone.